BRIEFS

As Art Director at VIKTORIA & WOODS, I worked closely with the Founder/Creative Director and Product teams from the earliest stages of collection development. From trend forecasting and cultural research through to the creation of each season’s creative design brief, I helped shape the overarching narrative, visual direction, product and customer experience for every collection. I then led the translation of these concepts across campaign development, seasonal content and Go-To-Market toolkits, ensuring a cohesive and consistent expression of the brand across all touchpoints.

Selected examples of these briefs are featured below.