Lead the development of VIKTORIA & WOODS seasonal Design Creative Briefs, partnering closely with founder and Creative Director to define the creative vision for each collection. I drive the process from inception through to delivery, translating seasonal inspiration into a comprehensive creative framework that informs design, marketing and brand storytelling. This includes leading trend and market research, developing styling direction, articulating key seasonal narratives and creating top-line creative briefs that guide cross-functional teams.

Owning the document end-to-end, I ensure each brief provides a clear and inspiring foundation for the season, aligning product, creative and marketing teams around a cohesive vision.

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Selected pages from W26 Design Creative Brief below. Each brief typically ranging from 30–40 pages.