Lead the creation of VIKTORIA & WOODS' seasonal Go-To-Market (GTM) toolkit, a cornerstone document that aligns the business around each collection launch. Collaborating with stakeholders across Product, Marketing, Sustainability and Retail, I oversee the development of a comprehensive resource that brings together creative direction, product narratives, campaign assets, sustainability communications, visual merchandising strategies and content plans. Managing a team of graphic designers, I ensure each GTM is both visually compelling and strategically insightful, serving as a key briefing tool for internal and external partners while driving alignment across all seasonal creative outputs and customer touchpoints.

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Selected pages from a seasonal Go-To-Market toolkit below. Each GTM document is typically 30–40 pages.