Alongside leading broader creative initiatives, I was responsible for styling all VIKTORIA & WOODS wholesale lookbooks and supporting seasonal assets. Working closely with each collection from design brief through to launch, I developed a deep understanding of the product, creative narrative, and brand vision, translating these elements into considered, elevated styling. Often becoming the highest-performing brand assets of the season, these lookbooks played a key role across paid media, digital channels, and customer communications, contributing to both brand engagement and commercial performance.