As one of V&W’s first significant investments into brick-and-mortar retail, the Emporium boutique marked an important milestone in the brand’s evolution and presence within Melbourne’s CBD. Working closely with renowned interior designer Fiona Lynch, I represented the brands creative vision throughout the design process, helping shape a retail environment that elevated the customer experience while translating the brand’s contemporary aesthetic into a physical space.

To support the launch, I led the creative direction, styling and production of all boutique assets, ensuring a seamless connection between the boutique experience and the broader brand narrative. The resulting space received industry recognition, winning Best Commercial Interior at the 2017 Belle Coco Republic Interior Design Awards.

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Photographed by Stu Morley