Led the brand briefing and creative development process for the V&W Chadstone boutique, partnering with Melbourne-based design studio Golden to translate the brand vision into a considered retail environment. As the key brand stakeholder, I oversaw the project from concept through to execution, ensuring every detail reflected the brand’s aesthetic and customer experience objectives.

Alongside the boutique development, I led the end-to-end creation of launch assets, including creative concepting, styling, production and post-production to deliver a cohesive campaign that introduced the new space to market.

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Photographed by Timothy Kaye