Partnered closely with Creative Director and Co-Founder Georgie to shape the creative vision for the 9.0 collection, inspired by handcrafted pieces cast from found treasures including shells, stones and organic elements from nature. The campaign concept was rooted in celebrating the raw beauty and individuality of the natural world, mirroring the artisanal craftsmanship and unique character of each piece within the collection.

To bring this vision to life, I sourced a remote location in Bali whose untouched landscape and striking natural textures provided the perfect backdrop for the story. The resulting creative captured a sense of rarity, authenticity and quiet beauty, reflecting both the environment that inspired the collection and the hand-crafted nature of the jewellery itself.

I led the end-to-end campaign process, overseeing project management, creative development and production across all stages. From briefing and talent selection through to styling, shoot execution and post-production, I coordinated cross-functional teams to deliver a cohesive campaign that authentically expressed the brand’s vision and elevated the collection narrative.