Led the design, creative and campaign briefing for V&W’s Autumn 25 collection inspired by our founders trip to Seville, translating the city’s rich sensory landscape into a refined visual narrative. Drawing from the contrast of crisp architectural lines, sunlit streets, vibrant culture and the city’s signature palette of oxidised reds, soft ivories, pale topaz and skyline blues, I crafted a campaign direction that balanced sophistication with effortless ease.

From initial concept development through to styling and post-production, I oversaw the end-to-end creative execution, ensuring the collection’s modern approach to tailoring, elevated essentials and trans-seasonal dressing was brought to life through a cohesive and aspirational campaign.