I played a key role in the development of VIKTORIA & WOODS’ first Adelaide boutique on Rundle Street, partnering closely with the interior design team to brief, refine and oversee the execution of the space. As the creative brand lead for all V&W boutiques, I ensured every design decision aligned with the brand’s aesthetic, values and customer experience, creating a retail environment that felt distinctly VIKTORIA & WOODS.

Alongside the boutique launch, I led the end-to-end creative development of the retail photography, overseeing project management, styling, art direction and production to create a suite of elevated assets that showcased the space and extended its impact across digital, marketing and PR channels.

-

Photographed by Lillie Thompson