RUNWAY
As a key creative lead and brand custodian for VIKTORIA & WOODS’ first Australian Fashion Week runway show, I oversaw styling, location direction, and the creative narrative across both the runway experience and supporting brand content.
Working collaboratively across teams, I ensured every touchpoint reflected the brand’s distinct aesthetic, delivering a cohesive and elevated expression of the collection on a national stage.
BACKSTAGE
To maximise the investment across talent, location, and production, every aspect of the runway experience was strategically captured. From live-stream coverage and backstage content to a dedicated lookbook photographed on the rooftop of the iconic Cove Tower by Harry Seidler.
PRE STYLING
/ STYLING
To bring our audience behind the scenes, we captured the journey to the runway through fittings, preparation moments, and pre-show content, creating a deeper connection between the customer and the collection. As the brand lead for styling, I worked closely with leading Australian stylist Karla
