Led VIKTORIA & WOODS creative and content strategy throughout the COVID-19 pandemic, adapting production processes and shoot schedules to navigate an evolving and highly restricted environment. By implementing agile content planning and alternative production approaches, I maintained a consistent and recognisable brand identity while increasing content output, ensuring the brand remained visible, engaged and commercially relevant during a period of unprecedented disruption.

A personal favourite from this period, our April 21 campaign was conceived and executed remotely during lockdown restrictions. The project stands as a testament to the creativity, adaptability and collaborative spirit that defined this era, proving that strong brand storytelling can thrive regardless of circumstance.